BRAND MISSION:
Blending Neoclassical with Art Deco and French Revivalism, odes to different eras, nothing short of charming and true to character. Ley Decor is the brainchild of interior decorator, Julie Ley. Passionate about reestablishing the personality to homes in Austin, Texas.
PROBLEM:
The brand needed to exude Julie and her services, while remaining marketable to a modern clientele.
LOGO ITERATIONS:
After interviewing the client, creating a word list, and exploring a visual mood board we arrived at these initial logos. At this point in the journey the client realized their need to expand their reach to a younger target audience.
PRIMARY + SECONDARY BRAND COLORS:
BUSINESS CARDS:
INSTAGRAM POSTS:
This initial phase has provided a way to professionally promote this small business via word of mouth. We created a new marketing strategy that upholds the brand identity through social media. This will attract new clients and give way to paid promotions.
As Ley Decor grows, I see the need for a website to showcase Julie’s work as well as manage client intake. Additionally a great marketing approach would be to invite the clients in on the journey and film the process. Julie has an exceptional aura and wit to her that is screaming youtube channel. She not only is providing breathtaking design but a fun experience.
BRAND EXPANSION: